Intumescent Coating to Exposed Steel at 297 Oxford Street

White intumescent-coated steel beams within the active retail fit-out at 297 Oxford Street.

On-site preparation, intumescent coating and decorative finishing to exposed structural steel during a live Rituals retail fit-out on Oxford Street.

Contractor: Integro Fit-Out Ltd
Location: 297 Oxford Street, London
Service: On-site intumescent coating and decorative steel finishing
Completed: October 2025
Programme: Seven night shifts
Required fire-resistance period: 90 minutes
Exposed red structural steel beams before preparation at the Oxford Street fit-out.
Structural steel beams before preperation

The project requirement

During the Rituals fit-out at 297 Oxford Street, concrete casing was removed from parts of the existing structure. The design team then chose to retain the newly exposed steel as a visible feature, creating a more industrial, contemporary finish.

The accepted project information identified a 90-minute fire-resistance requirement for the relevant beams and columns.

Working within an active Oxford Street fit-out

The decision to expose the steel was made after the wider fit-out had begun. Other trades, regular deliveries and materials stored around the site restricted access and meant the work area could not remain clear.

Our team therefore worked across seven night shifts, carefully moving and protecting nearby items before preparing and coating the steel.

Our scope of work

Our scope covered 11 beams and four columns. The steel was dry-ice cleaned, mechanically prepared to remove local corrosion, primed with Manor QD Phosphate HB420, coated with Thermoguard Thermocoat S and finished with Thermoguard Flame Retardant Topcoat in RAL 9005 eggshell.

Testimonial
Thank you for the NuColour teams commitment to get this turned around in such a short pace of time, around our tight programme! Looks amazing.
Andrew
Project Manager, Integro Fit-Out

Preparation and coating application

Dry ice cleaning was used to remove surface contamination and residue from the newly exposed steel. Mechanical preparation then addressed local corrosion and unsound material.

Manor QD Phosphate HB420 primer, Thermoguard Thermocoat S and the RAL 9005 eggshell topcoat were subsequently applied by airless spray in the recorded project sequence.

Ambient conditions were recorded at 30-minute intervals during application. The team also segregated and protected the work area so that daytime fit-out activity could continue between shifts.

The outcome

Over seven nights, FireCoatings transformed previously concealed, partly corroded steelwork into a finished exposed feature while working around an active retail fit-out.

The RAL 9005 eggshell topcoat gave the beams and columns the dark architectural finish required for the completed interior.

From concealed steel to finished architectural feature

The project photographs show the steel after exposure, during preparation and coating, and after application of the black decorative finish.

Structural steel beams after white intumescent coating at 297 Oxford Street.
Structural steel beams after intumescent application
Structural steel beams with a black decorative topcoat at 297 Oxford Street.
Structural steel beams after top coat application

Planning to leave structural steel exposed?

If a design change leaves structural steel visible, send us the available drawings, fire strategy or coating specification. We can review the information and advise on the preparation, coating build-up and on-site application requirements.

Illustration of a person in protective gear holding a spray gun, set against overlapping red and green circular backgrounds.
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Gallery

Pictures throughout the project.

Graco 695 XT airless sprayer with a yellow bucket in an unfinished industrial interior with metal framing and construction equipment.
Hand in black glove holding a blue infrared thermometer showing 20.1°C and a black temperature and humidity meter showing 18.5°C, 73.2% relative humidity, and 13.6°C dew point.
Interior construction site with yellow steel support beams surrounded by red safety barriers and exposed ceiling ducts and wiring.
Selected Projects

Selected Structural-Steel Projects

Examples of intumescent application across commercial, refurbishment and live working environments.